Last week, I had my car serviced at an authorized service station of one of the most popular car brands of the country. I had asked for the car to be picked up from my residence on the appointed day. Due to some miscommunication, the car was picked up about two hours later than the appointed time and taken away after a diligent inspection, photography, et al. The servicing was professionally completed with appropriate feedback rendered and approvals of estimates being sought over the phone. The car was dutifully returned in good order the next morning, with the driver happily whistling a tune as he walked away with his hundred-rupee tip. So far, so good.
Now comes the interesting part – closing the feedback loop. Periodic interactive voice response calls kept coming over the next few days attempting to seek feedback on the performance of the service station in respect of my recent car service. Being a bit allergic to IVRS calls, I kept disconnecting them, sometimes because they came at odd times, and at other times, the IVRS allergy kicked in. After several such rejections, I finally received a call from a lady from the service station. This was when I was sitting inside an aircraft that had just closed its doors in preparation for take-off. These sales folks catch you at times when you are either inside an aircraft, in the middle of a meal or running late for work. I sometimes really wonder if AI is at play here.
Risking the wrath of the rather stern-looking flight attendant, I proceeded to take the call out of sheer courtesy and the guilt of having rejected several IVRS calls. She asked me several routine questions regarding my satisfaction with the service or otherwise. Then she asked, “How would you grade our service overall?” Hoping that this would be the last question before she would hang up, I quickly said, “Excellent.” Now came the trick question, “Sir, if you were to recommend us to a friend, how would you rate us on a scale of 1 to 10?” I thought for a moment and said, “Umm, perhaps 9.”
I felt as if she was punched in the face. “Why 9, Sir?” she wailed. “Why not 10? What have we done wrong?” I replied, “Nothing, it is just an assessment, as you sought.” I thought 90 percent marks was a most respectable distinction. She sounded completely distressed as if she had failed an important examination. She pleaded, “Sir, it is ok that you are saying this to me over the phone. But if you receive a call from the company asking for feedback, please, please, give us a 10 on 10 grading. Anything less would be viewed as an adverse report, and we would have to explain our poor performance.” Sensing her distress, I told her, “Please don’t worry. Is there a grading beyond 10? I’d be willing to consider that, too.” She thanked me profusely as she disconnected the phone. I could visualize a lady of around 35 years sipping cold water and wiping beads of sweat off her brow.
Quite an ordinary happening, but one that is indicative of our times. This intense competition and the attendant high levels of anxiety begin early in life with trying to get a child admitted into a decent school. Thankfully, the parents bear this part of the stress. Soon, children get into performance pressure and have to prove themselves to be better than others. Our education system and standardized testing convert every child into a series of numbers. Examinations and procedures are designed to eliminate, not to facilitate learning and creativity. This is where the culture of ‘performance at any cost’ is nurtured and rewarded. A huge price to pay – sometimes reflected in ultimate acts such as the infamous Kota suicides when students do not make it to top engineering colleges despite two years or more of back-breaking preparation.
Today, even 99 is not good enough. It is time to get real about competition and expectations, not just in schools and colleges, but in every sphere of life.
Sir, incidentally I had a similar ordeal which started before the servicing of my car. The service centre girls ate half of my brain in a month after the due date until I sent my car to them. Now that the service is done, I have been fighting for survival from feedback struggle for last one month.
Very thought provoking sir….
Sir, indeed, competition has become the new norm. I thoroughly enjoyed reading your article; it resonated with my own recent encounter. However, mine took place at a hotel I recently visited. The parallels are striking, showcasing how the pursuit of competition has become paramount in various industries, including hospitality.
Absolutely. Feedback is more important at some outlets before delivery is given. At few places you are even prompted to give 10 rating.
Rat race . The whole grading or feedback has become meaning less.
Very apt analysis of case .
Dasu the mantra is ‘ Run Your Own Race’
Well written sir on a very relevant topic. Come to think of it, this fierce sense of competition has been around for a while now. It’s aptly called the rat race by many. The quest for numbers is an unending one. Some look for it in the exams, and some in their ACRs. Sadly, numbers are what matters when it comes to selections and promotions too. While we may not agree about it, we wouldn’t ne able to deny it either. So the saga shall continue. Ironically, excellent marks are no guarantee for a commensurate performance. Practical application and many other personal traits play a huge part in one’s success at work. Unless we accord due priority to these X factors, the race will be indulged in.
Well, I give your article 95% grading heh heh !
Hope acceptable in this dog eat dog, perform or perish environment
Sad yet true commentary of today’s living sir. The stories that I hear, see, and experience when interacting with the young minds being turned into a product meeting performance specifications of the society is in the assembly line of Tution factories is shocking! May better sense prevail and we live life, rather than exist.
Abastha shochoniya…..
There is a Bengali proverb (merely Bangal)
Aiz buizhba na buizhba kal,
………. Thapraiba parba gal.
Already we start to face…
Indeed very true sir. Today competition in India has reached ridiculous levels. Admission in the top colleges in Delhi University is a classic example, wherein, even 98 percent does not guarantee you a seat. 100 percentile marks in CAT exam for IIM’s is now common. Where are we headed, I don’t know, but something surely needs to be done.
Sir, to begin with, you have, as always, wonderfully captured the whole situation and made it into a humorous article. Kudos to that. I feel with the bar being raised in every aspect of our lives, the anxiety resulting from competition has kicked in big time. Gone are the days when selection was based out of merit, nowadays, selection is a result of elimination and elimination is seen as a sign of failure. With wafer thin margins, more money at stake, social networking guiding you at each step of life and lo behold the new kid on the block AI, appetite for failure has diminished. While Kota is a painful story, I can only empathize with parents who push their kids into this zone. Course corrections by elders, speaking out of experience, are no longer solicited. I hope some path breaking technology will soon come to the rescue of us mortals.